Nike, Inc.- Environmentally Preferred Rubber
In 1988, Nike assessed the chemicals used in rubber against a core set of human health and environmental criteria. By integrating more benign accelerators and vegetable oils and modifying the processing, Nike launched Environmentally Preferred Rubber in 2002. Nike has shared this sustainable design among 400 of its other patents on the green product IP-sharing Web site, GreenXchange.
Headquarters Location: Beaverton, Oregon
Annual Revenue (2010): $19.014 billion
Number of Employees: 34,400
Year Featured Product Introduced: 2002
Product Penetration: An estimated 91% of Nike Footwear Design, including 57% of outsoles.
Overall Environmental Benefits as Told by Nike: Nike environmentally preferred rubber contains 98% fewer toxins by weight than original rubber, and by using it in the majority of its shoes Nike keeps about 4,620 tons of toxics from entering the world. For example, the latest iteration of Nike's Environmentally Preferred Rubber reduces zinc by 80-90%.
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