Your Sustainability Messaging Could be Doing you Harm
It is the end of Duke University's spring semester. The last two weeks have been dedicated to team presentations in my Environmental Life Cycle Assessment class. The class has about 70 graduate students from the Nicholas School of the Environment, Fuqua School of Business and the Pratt School of Engineering. Many of these students are dual degree candidates obtaining an MBA and Master of Environmental Management.
Do you recognize it? Whether you are a business manager or academic you probably noticed the world of sustainability is going through a significant transition. You may remember when environmental health and safety was the focus for companies after environmental incidents such as Love Canal and Bhopal during the late 1970s and early 1980s.