May 9, 2011

A Word of Advice for Corporations

Your Sustainability Messaging Could be Doing you Harm

It is the end of Duke University's spring semester. The last two weeks have been dedicated to team presentations in my Environmental Life Cycle Assessment class. The class has about 70 graduate students from the Nicholas School of the Environment, Fuqua School of Business and the Pratt School of Engineering. Many of these students are dual degree candidates obtaining an MBA and Master of Environmental Management.